POČETNA » Istaknuto » KHQ-TV Supercharges Digital Video with FUEL, Bitcentral’s Linear on Demand Streaming Solution

KHQ-TV Supercharges Digital Video with FUEL, Bitcentral’s Linear on Demand Streaming Solution


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Several months ago I wrote an article on Bitcentral, the dominant provider of news production systems known for their efficient media workflows and their highly anticipated FUELTM digital platform solution. FUEL empowers and enables TV stations and content providers to open up new revenue streams by giving viewers the choice to watch a newscast from the beginning any time they want, personalized to their viewing preferences on their TV, phone, tablet or computer. FUEL helps overcome the lack of monetization on YouTube, Facebook and the like by teasing content on social media and monetizing it on a broadcaster-controlled platform. This is a long overdue game changer for broadcasters and media companies because FUEL gives them the right tools, the right products and the right analytics to better monetize their content and advertising across all platforms. With that said, I have been waiting for an early adopter win to validate the technology and my prediction. Luckily, I didn’t have to wait long and Bitcentral didn’t disappoint.

Cowles Broadcasting’s KHQ in Spokane, WA, has recently integrated Bitcentral’s FUEL digital platform into their newsroom workflow. KHQ needed an easy path to generate new digital revenue utilizing their existing assets that would increase viewer engagement, thus creating more advertising avails. After their due diligence in researching technology options, KHQ turned to Bitcentral to take advantage of FUEL’s Linear on DemandTM streaming channel functionality and automation, which seamlessly delivers stories across all devices and digital platforms personalized to each viewer.

“We are incredibly excited about integrating this transformative platform that figures to forever alter the media landscape,” said Neal Boling, Cowles station executive. “We look forward to seeing how much FUEL can maximize new digital revenue using our existing assets. It’s time that digital ad dollars stay with the content owners, and FUEL is doing that for us,” added Boling. Mr. Boling presented at last month’s News Technology Summit discussing his station’s successful shift to FUEL’s digital-first integrated workflow, server-side streaming engine for live newscasts, and delivering content the way it’s consumed for an immediate audience consumption, replacing on-air ads with targeted digital ads.

Fred Fourcher, Bitcentral’s founder and CEO remarked that the company was excited to see KHQ benefiting from FUEL’s comprehensive feature set. “Cowles is a great match for FUEL because of their multiple stations and desire to take advantage of and expand digital content across their enterprise,” continued Fourcher. “FUEL provides a personalized viewing experience as engaging as TV, resulting in longer viewing duration, which increases monetization of our customers’ online video content.”

After almost two decades of TV stations being online, broadcasters are only achieving a fraction of the online ad revenue they could potentially capture. FUEL is turning that around with its simple-to-deploy, end-to-end workflow that makes it easy to “spin up personalized channels” – which combined with a great viewing experience is resulting in initial 4X viewer duration times. Bottom line for TV stations is longer viewing times, more ads, and more revenue. Not a bad win-win scenario.


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Curtis Chan

Curtis Chan

Curtis Chan je predsjednik i izvršni direktor / osnivač i upravni partner dvije visoke tehnologije marketinga i odnosa s javnošću, CHAN & ASSOCIATES i COGNITIVE IMPACT, čiji klijenti se kreću od Global Fortune 500-a do startupova financiranih rizičnim kapitalom.

Usluge njegovih agencija, već više od četvrt veka, pomogle su da se u ranim fazama i rastućim kompanijama pojavi značajna izloženost brendu, što je rezultiralo ili akvizicijom ili IPO-om, sa ukupnom vrednošću od preko $ 2.0 milijardi.

Gospodin Chan je serijski poduzetnik, filantrop, autor i investitor. On je igrao ključne izvršne uloge rano u pomaganju pioniru i uvođenju kako profesionalnih digitalnih audio i digitalnih video tehnologija za snimanje, emitovanje, kinematografiju i postprodukciju. Takođe je odigrao ključne izvršne uloge u razvoju i tržištu tehnologija za skladištenje podataka. Njegova ekspanzivna pozadina se proteže četiri decenije u sve većim izvršnim ulogama u poslovanju, poslovnom razvoju, inženjeringu i prodaji / marketingu u informacionoj tehnologiji, medijima i zabavi, skladištenju i umrežavanju i drugim srodnim industrijama visoke tehnologije.

Aktivan je mentor i viši savetnik mnogim osnovanim i start-up kompanijama, analitičar tržišta / tehnologije, i ima tri decenije iskustva u razvoju brendova, menadžment konsaltingu, preokretima u kompanijama, kreativnom oglašavanju i odnosima s javnošću.

Diplomirao je na Politehničkom državnom univerzitetu Kalifornije (Cal Poly), San Luis Obispo; G. Chan slavi svoju 12th godinu kao upravni odbor za Fondaciju Fullerton College i dobitnik je nagrade predsjednika 2017 za izvanrednu uslugu u biznisu; 17th godine kao preduzetnik u rezidenciji i mentor za Institut za mala preduzeća na Kalifornijskom državnom univerzitetu Fullerton i inkubatorima. Pored toga, on je volonter član DECA (Delta Epsilon Chi i Distributivnih obrazovnih klubova Amerike); savetnik je Globalnog instituta za istraživanje otpada Instituta i Centra za inovacije i preduzetništvo, Cal Poly, San Luis Obispo i član Predsedničkog Zelenog i Zlatnog Društva. Strastven prema hospicijskoj brizi, bio je bivši predsjednik Odbora za udruženje iscjeljujućih srca; i redovno je predstavljen na mnogim MBA i doktorskim predavanjima širom zemlje. Predstavio je i objavio preko 30 radova širom svijeta, koautor je knjige, član uredničkog odbora za Društvo inženjera filmova i televizije, viši urednik za Broadcast Beat i AV Beat magazine, stariji urednik za Computer Technology Review, i je urednik koji redovno objavljuje priloge u mnogim američkim i međunarodnim trgovinskim publikacijama tokom više od 30 godina.

Pogledajte usluge kognitivnog uticaja na www.cognitiveimpact.com. Do Curtisa se može doći [Email protected]; Ured: (714) 447-4993 ili [Email protected]
Curtis Chan